HURA Izakaya - The Shout of Japanese Cuisine Amidst the Colorful Nightlife

This August, the new Japanese culinary brand HURA Izakaya will officially open at Furama Dining House, Da Nang and Mena Town, 313 Nguyen Thi Thap, Tan Thuan Ward, City. Ho Chi Minh, brings a new meeting point for those who love Japanese cuisine in a joyful, liberal and energetic atmosphere.

The name HURA evokes the resounding “URA!” - the cheers, the congratulations, the sounds of joy and connection. That is also the spirit that HURA Izakaya wants to bring to diners: a place to meet friends, raise a glass after a long day, share hot dishes, enjoy fresh seafood and enjoy the jubilant atmosphere of a modern izakaya.

Izakaya Spirit – Where Food Connects People

In Japanese culture, an izakaya is more than just a restaurant. It is a place where people come after work, after trips, after meetings or walks around town to eat, chat and relax together.

HURA Izakaya is built on that spirit, but does not copy an original Japanese model. HURA chooses its own identity: the Japanese Izakaya spirit blends with Da Nang's coastal lifestyle and the city's modern urban energy. Ho Chi Minh.

At HURA, diners can start their meal with light appetizers, followed by sashimi, sushi, rolls, maki, tempura, karaage, donburi, Japanese hot pot and especially izakaya grilled dishes - dishes that create the unique flavors, sounds and atmosphere of a Japanese restaurant at night.

Japanese Menu with Vietnamese Sea Breath

The HURA menu is a rich, accessible culinary journey while still retaining a clear Japanese spirit. Salmon, tuna, amberjack, octopus, scallops, salmon eggs, flying fish eggs, and many sashimi and sushi sets are designed to suit both individual travelers, couples, families or groups of friends.

Besides, there are dishes true to the izakaya spirit such as tempura, karaage, ebi furai, tonkatsu, fried squid, Japanese fried chicken, chicken wings with amazu sauce, seafood hotpot, eel rice, teriyaki salmon rice, Japanese curry rice - familiar options, easy to order, easy to share and suitable for many ages.

In particular, HURA creates its own mark by bringing local seafood into Japanese cooking style. Various types of fish and seafood from Vietnamese waters are included in grilled dishes, hot pots and sharing dishes, creating an experience that is both familiar and new. This is HURA's difference: not just Japanese food, but Japanese food retold by the spirit of the Vietnamese sea.

HURA Space - Cozy Inside, Brilliant Outside

HURA Izakaya is defined not only by its food, but also by its space. The restaurant is designed in the spirit of Japanese Coastal Tavern - a modern, youthful, lively coastal izakaya but still has sophistication and aesthetic taste.

The space inside the house has a warm feeling with golden light, wood materials, characteristic red colors, Japanese-evoking details and visual highlights that create emotions right from the moment you enter. This is the ideal place for intimate dinners, meetings with friends, family, colleagues or meals after conferences and events.

Besides the indoor area, HURA also has an outdoor space that opens up a very different experience: liberal, bustling and full of vitality. In Da Nang, HURA is located in the vibrant atmosphere of Furama Dining House, where diners can feel the breath of the East Sea, the night lights, the flow of people passing by and the colorful rhythm of life of a culinary neighborhood that is gradually becoming a new meeting place.

Amidst that jubilant, brightly lit and bustling scene, HURA is the intersection of many tourist groups: local residents, domestic tourists, international visitors, resort guests, MICE guests, young people, families and those who love to explore cuisine. Each person can come to HURA for a different reason, but they can all find the same feelings: delicious food, fun, comfort and want to come back.

A Young, Fun Brand But With Standards

HURA does not position itself as a formal fine dining Japanese restaurant. HURA is also not a popular pub. HURA chooses a more balanced location: casual premium izakaya - close, playful, easy to approach, but still has clear standards in ingredients, service, hygiene, operation and experience.

At Furama Dining House, Da Nang, HURA is a suitable destination for evenings by the sea, where guests can enjoy Japanese dishes in the brilliant scenery of the nightlife. At Mena Town, 313 Nguyen Thi Thap, City. Ho Chi Minh City, HURA brings the izakaya spirit into the dynamic urban lifestyle, suitable for residents of Saigon South area, office workers, families and groups of young people.

When New Art, AI and Humans Create Experience Together

A special point in the journey of building HURA Izakaya is the spirit of innovation. HURA aims to be at the forefront of new artistic applications created by AI combined with human intelligence, emotions and experience.

Not just stopping at food or interior, HURA wants to create a joyful, engaging and emotional atmosphere for diners through new visual, audio and artistic experiences. AI technology will not replace humans, but become a creative tool for humans to better tell brand stories, create more vivid spaces and bring more memorable moments.

These special details will be revealed by HURA in the near future, as part of the journey to transform the restaurant into not just a place to eat, but also an experiential destination.

Hura Izakaya - Where the Fun Begins

HURA Izakaya was born with the desire to become a new meeting point for Japanese cuisine in Vietnam: a place with fresh sashimi, lovely sushi, hot and crispy tempura, steaming hot pot, fragrant grilled dishes, local seafood and long conversations filled with laughter.

From Da Nang to City. Ho Chi Minh City, HURA carries the same spirit: eat Japanese style, have fun, shout HURA!

HURA Izakaya Japanese Coastal Tavern Eat Japanese. Drink Happy. Feel HURA.