PHỐ CUỐN GRAND OPENING AT FURAMA DINING HOUSE – A FRESH VIETNAMESE CULINARY CORNER IN THE HEART OF DA NANG

From its very first days, Pho Cuon at Furama Dining House has captured the hearts of many diners in Da Nang, as well as domestic and international visitors. The charm here stems from a truly Vietnamese concept: fresh, delicious rolls, abundant in greens and flavors, and the joy of rolling, dipping, and savoring them together around a shared table.

Perhaps few cuisines transform simple ingredients into such a rich experience as Vietnamese cuisine.

A thin rice paper. A sprinkle of aromatic herbs. A few slices of mango, cucumber, or forest greens. Add some shrimp, meat, grilled pork sausage (nem nướng), or seafood. Roll it all up neatly, dip it into a perfectly balanced sauce – and a whole world of Vietnamese flavors unfolds in a single bite.

This is precisely the story Pho Cuon wishes to share with diners at Furama Dining House.

Freshness is the Spirit of Pho Cuon

The most striking impression when the platters of rolls are brought to the table is the freshness and abundance of the ingredients.

Fresh greens, aromatic herbs, cucumber, mango, various root vegetables and fruits are arranged alongside meat, shrimp, nem, seafood, and rice paper. The green of the vegetables, the yellow of the mango, the red of the chili, and the golden-brown of the grilled dishes create a truly Vietnamese table – natural, colorful, and full of vitality.

Diners don't just eat a dish that has been pre-prepared by the chef.

They choose, roll, and create their own perfect bite.

This is the delightful essence of Vietnamese roll culture.

A dining table might host multiple generations, various nationalities, and diverse palates, yet everyone can reach for a piece of rice paper, add some greens, choose their favorite ingredients, roll it up, and then explore the dipping sauces together.

For international guests, it's a very accessible Vietnamese culinary experience.

For Vietnamese people, it's a comforting sense of familiarity.

More Than Just Spring Rolls

The name Pho Cuon originates from the concept of rolls, but the menu expands into a journey exploring familiar Vietnamese dishes from North to South.

Diners can start gently with fresh shrimp rolls (gỏi cuốn tôm), shrimp and pork rolls (gỏi cuốn tôm thịt), then explore rich platters of rolls such as grilled pork sausage rolls (mẹt gỏi cuốn nem lụi), crab spring rolls (mẹt nem cua bể), fried spring rolls (mẹt chả giò), crispy shrimp rolls with mustard greens (mẹt ram tôm nhảy cuốn cải), or young beef rolls with forest herbs (mẹt bê non cuốn rau rừng).

Here, "cuốn" (roll) is not just the name of a dish.

Cuốn is a Vietnamese way of eating.

Grilled meat can be rolled. Nem lụi can be rolled. Shrimp can be rolled. Young beef can be rolled. Seafood can also be enjoyed with plenty of fresh greens and distinctive dipping sauces.

The combination of greens – rice paper – meat or seafood – and dipping sauce creates a balanced and enjoyable way of dining, especially perfect for family meals and gatherings with friends.

From Hanoi Pho, Quang Noodles to Hoi An Chicken Rice

Pho Cuon also aims for international guests visiting Da Nang for the first time to find many familiar Vietnamese dishes all in one place.

The menu therefore features beef pho with beef shank (phở bò bắp hoa), beef pho with flank and brisket (phở bò nạm gầu), oxtail pho (phở đuôi bò), chicken pho (phở gà), alongside Hanoi grilled pork with vermicelli (bún chả Hà Nội), Quang chicken noodles (mì Quảng gà), and Hoi An chicken rice (cơm gà Hội An).

A touch of Hanoi, a taste of Central Vietnam, and the familiar flavors of Da Nang – Hoi An all come together in one space.

Seafood and family-style dishes further expand the options: grilled squid, grilled chili salt shrimp, grilled pomfret, sour leaf chicken hotpot (lẩu gà lá giang), basil leaf chicken hotpot (lẩu gà lá é), various fish dishes cooked with starfruit – pineapple – tomato, along with many vegetable and rice dishes.

After their meal, diners can conclude with delightful East Asian desserts such as lotus seed sweet soup (chè hạt sen), black grass jelly with coconut milk (sương sáo đường đen cốt dừa), or tofu pudding (tàu hũ), along with Vietnamese coffee, tea, and fruit juices.

A Space Evoking a Vietnamese Home

The Vietnamese spirit of Pho Cuon extends beyond the menu.

The restaurant's ambiance features warm yellow, wood brown, and terracotta tones, combined with wooden tables and chairs, natural material ceilings, tiled roofs, lanterns, and decorative details inspired by Vietnamese architecture.

Instead of creating an overly formal space, Pho Cuon aims for the cozy feeling of a home and the lively bustle of a Vietnamese street eatery.

In the evening, the warm yellow light and colorful lanterns make the space even cozier – a perfect setting for family dinners, gatherings with friends, tourists, or groups of international diners wishing to explore Vietnamese cuisine together.

Vietnamese Dishes for Both Locals and International Friends

A notable point in Pho Cuon's early days of operation is the simultaneous presence of local patrons, Vietnamese visitors, and international tourists.

This perfectly reflects the spirit that Pho Cuon aims for.

Vietnamese cuisine today doesn't necessarily need to become more elaborate to attract international visitors. Its value sometimes lies precisely in what we are already very familiar with: fresh ingredients, abundant greens, balanced preparation, flavorful dipping sauces, and the culture of sharing food around a table.

In particular, rolled dishes have a unique advantage.

It's not just food, but also an experience.

International diners can be guided on how to soften rice paper, arrange vegetables, add meat or shrimp, roll it by hand, and choose their dipping sauce. Even a simple dish can become an interesting story for them to remember about Vietnam after their trip.

Pho Cuon – The First Floor of the "One House, Four Flavors" Journey

Pho Cuon is located on the first floor of Furama Dining House, within the Barett Urban Zone, 73 Tran Bach Dang, Da Nang.

This is also the starting point of the "One House, Four Flavors" journey – a single house offering four distinct culinary experiences.

Starting with the Vietnamese flavors at Pho Cuon, diners can then "go up a floor, elevate their mood" to discover Thai Siam Kitchen, Steakhouse The Fan, and Hura Izakaya.

But before heading upstairs, take a moment to enjoy Pho Cuon.

Order a platter of rolls with plenty of fresh greens.

Choose a few hot grilled dishes.

Place a rice paper in your palm, add your favorite ingredients, roll it up, and dip.

Because sometimes, the best way to introduce Vietnamese cuisine to the world begins with something very simple:

A truly fresh roll. A truly delicious dipping sauce. And a table where everyone shares.

PHO CUON – FURAMA DINING HOUSE Barett Urban Zone, 73 Tran Bach Dang, Da Nang

One House, Four Flavors. Go up a floor, elevate your mood.

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